Common Strand is a direct-to-consumer brand specializing in apparel made of sustainable materials such as bamboo and hemp. As the principle designer in developing the Common Strand brand identity, I designed the brand marks, various marketing collateral, packaging, and Ecommerce site. I worked alongside the Common Strand team, Kelsey Wisdom, a creative and brand consultant, and Arthur Sousa, the sole web developer.
The primary logo is set in Sofia Pro, an elegant but approachable geometric font. In addition to the primary logo, I designed a secondary mark—a seal, used for the brand's social profiles and packaging.