Common Strand

Common Strand is a direct-to-consumer brand specializing in apparel made of sustainable materials such as bamboo and hemp. As the principle designer in developing the Common Strand brand identity, I designed the brand marks, various marketing collateral, packaging, and Ecommerce site. I worked alongside the Common Strand team, Kelsey Wisdom, a creative and brand consultant, and Arthur Sousa, the sole web developer.

Common Strand Primary Logotype
Primary Logotype
Brand Identity

The primary logo is set in Sofia Pro, an elegant but approachable geometric font. In addition to the primary logo, I designed a secondary mark—a seal, used for the brand's social profiles and packaging.

Common Strand brand tagline and brand description
Brand Tagline and 'Who We Are'
Common Strand Color Palette
Neutral Color Palette
Common Strand Seal and Social Profile Application
Seal and Social Profile Application

Common Strand Poly Mailer
Poly Mailer Design
Common Strand Product Details Page
Product Details Page

Interested in working with me?

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