Common Strand
Common Strand is a direct-to-consumer brand specializing in apparel made of sustainable materials such as bamboo and hemp. As the principle designer in developing the Common Strand brand identity, I designed the brand marks, various marketing collateral, packaging, and Ecommerce site. I worked alongside the Common Strand team, Kelsey Wisdom, a creative and brand consultant, and Arthur Sousa, the sole web developer.
![Common Strand Primary Logotype](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5fea85c6489ca9094454100f_common-strand_hero_1600x900%402x.png)
Brand Identity
The primary logo is set in Sofia Pro, an elegant but approachable geometric font. In addition to the primary logo, I designed a secondary mark—a seal, used for the brand's social profiles and packaging.
![Common Strand brand tagline and brand description](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5ffcfa6a788e5e4ab18eb3e0_common-strand_about.png)
![Common Strand Color Palette](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5ffcf7728a92b664e159c914_common-strand_colors.png)
![Common Strand Seal and Social Profile Application](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5fffc6fdd6ef16c21e5c2f5f_common-strand_social.png)
![Common Strand Poly Mailer](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5ffcf668e56cb63924ed4424_common-strand_poly-mailer-large.png)
![Common Strand Product Details Page](https://uploads-ssl.webflow.com/5fb5c558600794113fe07058/5fffc864a27f0644ac0d206a_Website.png)